We launched St Lucia Bay launched in the summer of 2018. We launched as an independent swimwear brand stocking our own and best selling SKIMPY bikinis.
After a couple of years however, we decided the swimwear market had started to become oversaturated, bikini brands were appearing left right and centre and we wanted to stay at the top of our game and be the best in the UK, but the competition for swimwear was heavy, and we didn't design the bikinis we stocked, so we had to make some changes.
We wanted to be the best in the UK, and believed we had to pivot our business model to become that, so we decided to bridge a gap in the market and make St Lucia Bay a UK online summer shop that stocked several swimwear brands.
We want to give everyone a platform to sell their swim or beachwear, and be the best online destination in the UK for consumers to discover new swimwear.
We believe we’re the best online shop in the UK for bikinis as we stock such a range of brands that cater for a huge variety of women, so there really is something on our platform for everyone.